Let’s be honest — OTT subscriptions are getting expensive. One app for cricket, another for web series, and yet another for movies. Before you know it, you’re spending over ₹1,000 a month just to keep up with your favorite content.
That’s why the latest move by Bharat Sanchar Nigam Limited (BSNL) feels like a pleasant surprise.
The government-run telecom operator has launched a new OTT add-on plan priced at ₹499 for 90 days. That works out to roughly ₹167 per month — and it bundles multiple popular streaming platforms together.
Yes, you read that right.
What Do You Actually Get?
With this ₹499 add-on pack, BSNL users get access to:
- JioHotstar – Known for live cricket streaming and major sporting events
- SonyLIV – Popular for sports, web series, and premium shows
- ZEE5 – Packed with movies, TV serials, and originals
Individually, subscribing to these platforms can cost quite a bit. Together, under one recharge, they suddenly become far more affordable.
There’s one important thing to remember though — this is an OTT add-on plan, not a full mobile recharge. You’ll still need an active BSNL prepaid or postpaid plan with sufficient data to stream.
Perfect Timing Before Cricket Season
The launch couldn’t have come at a better time. With the Indian Premier League 2026 and the upcoming ICC T20 World Cup, cricket fever is about to take over the country again.
For fans who don’t want to miss:
- Live IPL matches
- International T20 clashes
- Highlights and post-match analysis
- Exclusive digital content
This plan feels like a smart and budget-friendly solution.
Instead of juggling multiple subscriptions, you get a bundled experience at a fraction of the cost.
Not Just Cricket — Full Family Entertainment
While sports might be the biggest attraction, the real value lies in the variety.
From Bollywood blockbusters to regional cinema, from binge-worthy web series to daily TV shows — there’s something for everyone in the family.
Whether you prefer watching on your phone during your commute or on a Smart TV at home with everyone gathered around, the included platforms support multiple devices.
It’s not just a recharge — it’s a small home entertainment upgrade.
Is It Really Worth It?
Let’s break it down practically.
A single premium OTT subscription can cost anywhere between ₹299 and ₹999 per month. If you combine two or three platforms, the monthly bill easily crosses ₹1,000.
With BSNL’s add-on:
- ₹499 for 90 days
- About ₹167 per month
That’s hard to ignore.
For existing BSNL users, it’s almost a no-brainer. For others, it might even be a reason to reconsider the network — depending on coverage and data needs in their area.
A Bigger Picture: BSNL’s Comeback Strategy?
For years, private telecom companies dominated the conversation around OTT bundles and digital perks. Now, BSNL seems to be stepping back into the spotlight.
By focusing on affordability and bundled entertainment, the company is clearly trying to connect with today’s streaming-driven audience.
In a country where price still matters deeply, this move could attract students, families, and cricket fans looking to cut monthly expenses without cutting entertainment.
The Bottom Line
Streaming fatigue is real. Subscription costs are rising. And viewers are tired of paying separately for every platform.
BSNL’s ₹499 OTT add-on may not change the entire telecom industry overnight, but it definitely makes premium entertainment more accessible.
As cricket season approaches and binge-watch lists grow longer, this affordable combo might just become one of the most talked-about recharges of the year.
And honestly — who doesn’t like more entertainment for less money?
Rajil M P is a seasoned banking professional with over eight years of experience in the Indian banking sector. He has successfully completed the JAIIB and CAIIB examinations conducted by the Indian Institute of Banking & Finance (IIBF), reflecting his strong academic foundation and practical expertise in banking, finance, and risk management. He is the founder and editor of IndianBanker.com, a trusted platform focused on banking news, exam preparation, financial updates, and practical tools for banking aspirants, professionals, and informed readers. Drawing from real-world banking experience, Rajil simplifies complex topics such as interest rates, loans, deposits, RBI policies, and government schemes, making them easy to understand and apply.
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